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February 08, 2007
HarperCollins Teams with Women's Blog Network
It all seems like a perfectly reasonable plan to build an Oprah-like grass roots phenomenon, but I have two reservations. First, Oprah doesn't have a special arrangement with any specific publisher, and while there is likely some corporate horse-trading behind the scenes when she makes her picks, at least we know she isn't limited to only talking about selections from a small subset of all the books out there. Secondly, BlogHer operates an ad network. From the press release, it doesn't appear as though HarperCollins will be buying ads through the network, but if that does happen, then this initiative will have crossed a line. Obviously, I have no problem with advertising on blogs and/or getting review copies from publishers, but advertising shouldn't be explicitly tied to an initiative like this.
Update: Some of the concerns I raised have been addressed in a followup post.
- C. Max Magee @ 8:16 AM ~
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