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Last summer Oprah’s book club returned from its hiatus touting Nobel Laureate John Steinbeck’s East of Eden as “the book that brought Oprah’s Book Club back.” By doing this she turned her powerful book club on its head. Up until this point, book industry types had been treating the Oprah book club as a lottery of sorts by which a previously unknown (but hardworking and extremely talented writer) could be lifted from obscurity and delivered into the homes of readers everywhere. Apparently, after much behind-the-scenes horsetrading and Jonathan Franzen’s high profile disdain for receiving the award for The Corrections, Oprah became disgusted with the politics and controversy surrounding her club and suspended it. Then, months later she brought it back, and now she is sticking, more or less, to the classics. Recently, in fact, she announced her next selection, which happens to be one of my favorite books of all time, One Hundred Years of Solitude by another Nobel Laureate Gabriel Garcia Marquez. (Between the two Nobel Laureates, by the way, was Cry, the Beloved Country a largely forgotten book from the 1940s by Alan Paton.) Many serious readers, and perhaps I might suggest that they are being a bit snooty, are inconsolably annoyed that the covers of books that they have adored for decades are suddenly besmirched by book club logos. If anything is to be blamed, though, it is not Oprah for placing her mark on these “sacred” books; it is, perhaps, our greater culture of reading. In a better world, Steinbeck and Marquez, to give two examples, would be so widely read, that naming them for this book club would seem utterly ridiculous. Instead, and we should be happy about this, East of Eden, thanks to Oprah, was one of the most widely read books of 2003, and the same will likely be true of One Hundred Years of Solitude in 2004. So, perhaps the earlier incarnation of the Oprah Club was getting ahead of itself as it steered readers to somewhat more obscure books though they had never read, or perhaps even heard of, many of the classics. In the end, one can hardly fault Oprah for making readers out of millions of Americans, though the marketing effort behind the whole thing can make one a bit queasy. In an excellent guest post to The Millions a few months back, the author Kaye Gibbons (Ellen Foster, A Virtuous Woman) wrote about her experience of being plucked from relative obscurity and brought to national prominence after being selected for the Oprah Book Club. If you haven’t yet read it, here it is.
